'Design to Value: The architecture of holistic design and creative technology' - Excerpt 1

As value is realised conceptually, cornerstones of the design, delivery approach and culture need to be established.

Within change and complexity, we cannot hope to reach these aspirations by simply sticking with tradition.We must like Tevye, flex, weigh things up and at times dispense completely with the way things were done.

Guided by the value-we-can-create and the values-we-hold-to, we can constantly change the way we come together to find solutions to problems.Being in the construction industry we can see how we can make playing the fiddle on the roof safe.. Maybe what we need to do is ask the fiddle player why they are there, what is their purpose and what do they need.The answers to these questions may open up a whole new level of understanding..

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.

He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.

Available to purchase at.Design to Value evolved gradually and intuitively – and holistically.However, we need bravery.

The benefits of this new way of working warrant the risk, and there is a risk when suggesting something new and different.Success will come from approaching it like a journey and doing things collaboratively..

There are new ideas and technologies to embrace, new people to hire with different skill sets.These things are risks to an industry worried about profit margins, business and retaining current clients.